Velcome SEO, a strategic SEO audit to make the search engine optimization of your website better

What is the use of an SEO audit?

The SEO audit is vital to the process of acquiring online visibility. It will first be useful to find out how your competitors are ranked in the search engine results, and second to know how to react and to stand out. It is necessary to rely on a strategic audit that is relevant to your field, to then write quality contents for your website. By searching for relevant key words or expressions that lead to a specific action, your website will become more visible.

The SEO audit stems from the search for the most adapted key words for your website. It has to take into account the specificities of your occupation. When interviewing clients, it is very important that we have a thorough description of their field of activity, its ins and outs, in order to advise them the most appropriate key expressions.

The SEO audit allows you to pick the key expressions you want to use. We will know which ones to work on, to keep or improve your current position, or simply to add one you did not use yet.

Using key words for your search engine optimization helps guide the internet users in their search by offering them contents that are adapted to their request. The goal is to offer them coherent contents that are meeting their expectations, by using matching contents and integrated key words. Indeed, when an internet user expresses a request on his search engine, the list of websites on the result page takes into consideration the request done on the search engine. So the goal is to offer an appropriate response.

In short, the strategic SEO audit will allow us to structure your website (tree-view, page contents…), while guiding the user to their initial request on your website. It makes them save time, and gives your website added value.

The steps of a keyword search for a Google search engine optimization

The creation of a keyword search for a Google search engine optimization requires several stages. It has to be realized methodically to use the essential elements of your activity.

• Interviewing the client is the first step in the realization of an SEO consulting audit. We need to analyze your needs, discover your objectives and understand your activity.
• We then realize a benchmark to find out the key words and expressions your competitors use.
• Together, we set up an SEO strategy: which key words and expressions, using blog-like expressions or not, adding localization, using differentiating elements, competitive market…
• Once we have decided on a way to find relevant keywords, we analyze them according to the number of times they are searched and to their competitiveness.
• We sort them depending on their relevance, and determine the ones that will need to be integrated into your website. At this stage, a common thinking is vital to set up the most adapted strategy.
• Sorted semantically, the key expressions define the different categories of your website, and also make up a well-thought and constructed tree-view, matching your internet users’ expectations. The semantic field allows us to structure our keyword search.
• The premises of the tree-view can then be realized. It will sum up all the contents present on your website and help classifying them.
• We submit the validation of the internet SEO consulting audit to you as well as the tree-view, to then start the website creation and the content writing.

What are the pieces of advice that stem from the natural SEO audit?

The natural SEO audit enables us to realize many actions aiming at improving the search engine optimization of your website. A technical audit needs to be realized as well, to spot the flaws of your website (if it already exists). Once both audits are done, we will accompany you through the optimization of your website in order to modify its frame and its contents.

After the realization of the Google keyword search, we suggest a new tree-view. This tree-view the most optimum one to set up, but you remain the decision-maker. Our sole goal is to advise you on the best decisions to take to benefit from the best search engine optimization for your website.

Following this audit, we offer our web editors’ services to write SEO-optimized contents. You can also write the contents yourself, thanks to a training given by our writing team. They are specialized in writing optimized contents thanks to SEO through keywords.

Our services do not stop at the mere realization of a well-constructed and adapted website. We also guarantee a thorough follow-up of the results of your website, and we analyze the progress of its ranking on the web by regularly advising you to do a few optimizations, or doing them ourselves, depending on the option you chose.